It’s a matter of amusement and predictability that every time a real estate agent complaint about lack of leads, the first advice which will be showered on him will be regarding cold calls. “How should I generate more leads?” The advice – Make cold calls and you will acquire one. “I have the data of Birmingham office space lease expiration.” The advice – Call the businessman and assure him that you’ll save him a hefty amount of dollars.

Cold calls have worked a great deal for many; in fact there are many agents out there who generate around 50% of their business from cold calls. But do they really work? Are cold calls, which are considered as proven methods, actually taking away the spark and killing the commercial real estate business? The answer is a Big “YES”.
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